Rovira-Sancho, G. (2025). Becoming «Us»: The Performative Role of Identity in Feminist Political Communication in Mexico. Political Communication Report, 32.

This article explores how political identity emerges within connected multitudes —those hybrid collectivities that act simultaneously in the street and online, where communication itself becomes a form of political being-together. Using feminist ethnography and digital observation of Mexico’s protest cycle between 2016 and 2022, it takes this case as an entry point to reflect on what ethnography can offer to political communication research: a way of understanding identity as lived, relational, and communicatively enacted. I argue that, in contemporary political communication, identity is performative and relational: it does not precede interaction but takes shape through the communicative practices of a networked multitude.